How To Convert Users With $0 Ad Spend

In partnership with

I scaled Fireball into a billion-dollar brand giving away free shots. HubSpot scaled to $35 billion by giving away free tools.

Same strategy. Different flavor. Same result. Hockey stick growth.

Give value so good, people can’t help but come back.

Magnetic brands don’t sell value, they give it away, upfront, no strings attached. These brands are building trust, utility, and habit.

Canva users come back 8 times a month. Dropbox converted 1 in 4 free users. It’s a growth engine.

In this playbook, you’ll learn:

• How to build a high-converting free tool in a weekend (with AI)

• The F.R.E.E. Framework for tools that convert users like clockwork

• Real-world case studies and examples from HubSpot, indie hackers, and me

• Tactical launch, promotion, and upsell strategies that drive revenue

• The 48-hour conversion window (and how to engineer it)

• Why your free tool should be your best marketing asset

Let’s go.