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Your CAC Just Hit $247. Again.

Your audience has 47 tabs open. They're drowning in options, noise, and dopamine.

And if your “strategy” is posting random content and praying... you're already losing.

Here’s the truth:

Content isn’t optional. It’s your moat.

In a world where anyone can build a product in a weekend, distribution is what compounds.

And content is distribution.

But most founders treat it like roulette.

They post. They hope. They refresh.

Meanwhile, CAC climbs. Growth stalls. Competitors eat their lunch.

Let’s fix that.

This breakdown gives you the system:

• How to pinpoint your audience and what triggers them

• Which creators are already winning with your people

• How to reverse-engineer content that performs

• How to spot and fix the silent killers in your strategy

Next week: we turn the research into viral content — using atomic writing, visual design, and the rep system that drove 4.1M impressions.