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Dive into a collection of past posts and rediscover timeless content.

Founder Plays

+1

Viral Growth Isn’t Luck – It’s This Formula

Feb 25, 2025

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9 min read

Viral Growth Isn’t Luck – It’s This Formula

Lessons In Product-Led Growth

Matthew Berman
Matthew Berman

Growth Plays

85% of carts die empty.

Feb 18, 2025

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10 min read

85% of carts die empty.

Value stacking brings them back. 14.75% AOV Boost (The 5-Step Fix)

Matthew Berman
Matthew Berman

Founder Plays

The Great Data Heist: Steal Netflix’s $1B Strategy Before Big Tech Hides It Forever

Feb 11, 2025

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7 min read

The Great Data Heist: Steal Netflix’s $1B Strategy Before Big Tech Hides It Forever

The Data Secret 1% Companies Don't Want You To Copy

Matthew Berman
Matthew Berman

Growth Plays

The Mathematics of Viral Marketing

Feb 4, 2025

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7 min read

The Mathematics of Viral Marketing

Data from 10,000 Posts

Matthew Berman
Matthew Berman

AI Plays

DeepSeek Is #1, But Not For The Reason You Think

Jan 28, 2025

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5 min read

DeepSeek Is #1, But Not For The Reason You Think

Matthew Berman
Matthew Berman

Growth Plays

8 Steps to Mastering Content Market Fit

Oct 11, 2024

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8 min read

8 Steps to Mastering Content Market Fit

Get Ready to Scale Fast

Matthew Berman
Matthew Berman

Growth Plays

Buckle Up, Immersive Commerce Is Here

Sep 17, 2024

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12 min read

Buckle Up, Immersive Commerce Is Here

Matthew Berman
Matthew Berman

Founder Plays

+1

The Face Behind the Brand: Why People Follow Personalities, Not Logos

Aug 15, 2024

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11 min read

The Face Behind the Brand: Why People Follow Personalities, Not Logos

Matthew Berman
Matthew Berman

Founder Plays

The Impractical Joker's Guide to Building A Raving Fanbase

Aug 8, 2024

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9 min read

The Impractical Joker's Guide to Building A Raving Fanbase

Matthew Berman
Matthew Berman

Founder Plays

Napster to Neural Networks: A Guide to Not Becoming Obsolete

Jul 31, 2024

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14 min read

Napster to Neural Networks: A Guide to Not Becoming Obsolete

Matthew Berman
Matthew Berman
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