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Growth Plays

Viral mechanics, content frameworks, distribution strategies, and tactics that move the needle

AI Plays

+1

I Built an AI That Clones Viral TikToks (Without Looking Like a Knockoff)

Dec 9, 2025

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8 min read

I Built an AI That Clones Viral TikToks (Without Looking Like a Knockoff)

Get the full workflow, n8n files, prompts, everything.

Matthew Berman
Matthew Berman

Growth Plays

SEO is Alive (Again)

Nov 18, 2025

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22 min read

SEO is Alive (Again)

60% of AI citations come from sources outside the top 10. Here's how to dominate semantic search across Google, Perplexity, and ChatGPT

Matthew Berman
Matthew Berman

Growth Plays

Steal these 10x founder content templates

Oct 21, 2025

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18 min read

Steal these 10x founder content templates

I scraped 10 million+ views of content from top founder-creators & reverse engineered what works

Matthew Berman
Matthew Berman

AI Plays

+1

The 800M-User App Store Just Opened (And It's Empty)

Oct 14, 2025

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15 min read

The 800M-User App Store Just Opened (And It's Empty)

OpenAI just turned ChatGPT into an app platform with 800M users. Apps appear at the exact moment of intent. This is Week 1.

Matthew Berman
Matthew Berman

Founder Plays

+1

The $1M ARR B2B Playbook

Sep 9, 2025

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10 min read

The $1M ARR B2B Playbook

Master List + Content Flywheel + Paid Acceleration + Conversion Loop = $1M ARR

Matthew Berman
Matthew Berman

Growth Plays

The Day the Internet's Front Door Moved

Aug 26, 2025

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15 min read

The Day the Internet's Front Door Moved

Why Your Traffic Disappeared

Matthew Berman
Matthew Berman

AI Plays

+1

I got 4.1m impressions with this system in 30 days

Jul 22, 2025

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11 min read

I got 4.1m impressions with this system in 30 days

Matthew Berman
Matthew Berman

Growth Plays

Why Your Content Isn’t Working (and What to Do About It)

Jul 15, 2025

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14 min read

Why Your Content Isn’t Working (and What to Do About It)

Your CAC Just Hit $247. Again.

Matthew Berman
Matthew Berman

Growth Plays

The TikTok Commerce Blueprint (Steal This)

Jun 10, 2025

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10 min read

The TikTok Commerce Blueprint (Steal This)

The B2C + B2B Blitz playbook that's driving real GMV

Matthew Berman
Matthew Berman

AI Plays

+1

It’s the biggest shift since mobile

May 27, 2025

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10 min read

It’s the biggest shift since mobile

Soon you’ll have one customer, and it won’t be human.

Matthew Berman
Matthew Berman

Growth Plays

SEO is Dead (Again)

May 20, 2025

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11 min read

SEO is Dead (Again)

The rise of answer engines, AI memory, and the new visibility meta-game.

Matthew Berman
Matthew Berman

Growth Plays

How to Reverse-Engineer Viral Content

Apr 29, 2025

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8 min read

How to Reverse-Engineer Viral Content

Matthew Berman
Matthew Berman

AI Plays

+1

This AI content system is getting 2M views every week

Apr 22, 2025

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10 min read

This AI content system is getting 2M views every week

Matthew Berman
Matthew Berman

AI Plays

+1

The viral AI prompt system I use daily (steal it)

Apr 15, 2025

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8 min read

The viral AI prompt system I use daily (steal it)

Matthew Berman
Matthew Berman

Growth Plays

How a meme jumped this stock by 11%

Apr 1, 2025

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9 min read

How a meme jumped this stock by 11%

Google searches for the brand went up over 1000%

Matthew Berman
Matthew Berman

Growth Plays

Swiping is the new economy

Mar 25, 2025

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9 min read

Swiping is the new economy

Gen Z’s $82.8 Billion Shopping Spree

Matthew Berman
Matthew Berman

Growth Plays

Can you make $1mm in 24 hours?

Mar 18, 2025

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11 min read

Can you make $1mm in 24 hours?

Matthew Berman
Matthew Berman

Founder Plays

+1

Viral Growth Isn’t Luck – It’s This Formula

Feb 25, 2025

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9 min read

Viral Growth Isn’t Luck – It’s This Formula

Lessons In Product-Led Growth

Matthew Berman
Matthew Berman

Growth Plays

85% of carts die empty.

Feb 18, 2025

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10 min read

85% of carts die empty.

Value stacking brings them back. 14.75% AOV Boost (The 5-Step Fix)

Matthew Berman
Matthew Berman

Growth Plays

The Mathematics of Viral Marketing

Feb 4, 2025

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7 min read

The Mathematics of Viral Marketing

Data from 10,000 Posts

Matthew Berman
Matthew Berman

Growth Plays

8 Steps to Mastering Content Market Fit

Oct 11, 2024

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8 min read

8 Steps to Mastering Content Market Fit

Get Ready to Scale Fast

Matthew Berman
Matthew Berman

Growth Plays

Buckle Up, Immersive Commerce Is Here

Sep 17, 2024

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12 min read

Buckle Up, Immersive Commerce Is Here

Matthew Berman
Matthew Berman

Founder Plays

+1

The Face Behind the Brand: Why People Follow Personalities, Not Logos

Aug 15, 2024

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11 min read

The Face Behind the Brand: Why People Follow Personalities, Not Logos

Matthew Berman
Matthew Berman

Growth Plays

Winning the Split-Second War for Attention

Jun 27, 2024

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8 min read

Winning the Split-Second War for Attention

Matthew Berman
Matthew Berman

Growth Plays

Google's Algorithm Leak: The Secrets Are Out

Jun 18, 2024

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12 min read

Google's Algorithm Leak: The Secrets Are Out

Matthew Berman
Matthew Berman
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Big Players

Stealing billion-dollar growth strategies so you don't have to. The exact data-driven tactics, AI tools, and marketing frameworks that scale businesses to $100M+.

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