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Growth Plays

Viral mechanics, content frameworks, distribution strategies, and tactics that move the needle

AI Plays

+1

I analyzed 4,918 meta ads (and brands made a huge mistake)

Oct 22, 2026

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4 min read

I analyzed 4,918 meta ads (and brands made a huge mistake)

Brands are destroying their margins for holiday shoppers but there's 4 ways to win without cutting your price.

Matthew Berman
Matthew Berman

AI Plays

+1

i let AI breed itself for 1,000 years

Oct 15, 2026

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8 min read

i let AI breed itself for 1,000 years

It weighed 1,000 years of future outcomes at once. Now apply that to your next decision.

Matthew Berman
Matthew Berman

AI Plays

+1

I scraped 193,355 hooks for this.

Oct 6, 2026

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7 min read

I scraped 193,355 hooks for this.

The most produced hook in short form is losing you views. Here's what beats it. Free report at the bottom.

Matthew Berman
Matthew Berman

AI Plays

+1

How to steal your whole category in 40 seconds

Sep 22, 2026

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4 min read

How to steal your whole category in 40 seconds

In 40 seconds I stole a whole category on Meta, made 30 buyers scroll 700+ ads, then pitted each ad to the death.

Matthew Berman
Matthew Berman

AI Plays

+1

I made a whole campaign from one product photo

Sep 15, 2026

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6 min read

I made a whole campaign from one product photo

How to Run a Whole Campaign From One Photo With GPT Image 2.5. Prompts + workflow.

Matthew Berman
Matthew Berman

AI Plays

+1

This AI agent finds money hiding in your business

Sep 8, 2026

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3 min read

This AI agent finds money hiding in your business

Most teams celebrate new pipeline but miss the money they already paid for. I built an AI to read your CRM, billing, & orders. Then it finds the money you already earned.

Matthew Berman
Matthew Berman

AI Plays

+1

Why $50k ads are dying (and iPhones are winning)

Jul 21, 2026

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8 min read

Why $50k ads are dying (and iPhones are winning)

This free AI agent watches your competitors’ creative and shows you which angle × formats keep winning. Free on GitHub.

Matthew Berman
Matthew Berman

AI Plays

+1

OpenAI pays $70M for what this agent does free

Jun 16, 2026

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6 min read

OpenAI pays $70M for what this agent does free

I built an AI agent that finds the Reddit threads your buyers already trust and gets you into them. Free.

Matthew Berman
Matthew Berman

AI Plays

+1

stop babysitting your AI agents

May 26, 2026

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8 min read

stop babysitting your AI agents

Give your agents a place to get work, read context, and leave receipts. Free repo inside.

Matthew Berman
Matthew Berman

AI Plays

+1

this AI agent knows which video ideas actually get views

May 19, 2026

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10 min read

this AI agent knows which video ideas actually get views

Copying competitor videos gets you 400 views. I built a 6-skill AI plugin that decodes WHY the winners actually win, remixes the parts into ideas built to pull views, ranks them, and writes the scripts. Free on GitHub.

Matthew Berman
Matthew Berman

AI Plays

+1

this AI agent replaced my $12k/mo content lead

May 12, 2026

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12 min read

this AI agent replaced my $12k/mo content lead

I built a daily social autopilot that reads your brand's DNA, ranks concepts before it writes slides, and ships carousels with taste. Free on GitHub.

Matthew Berman
Matthew Berman

AI Plays

+1

This AI agent replaced my $11k product photographer

Apr 28, 2026

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6 min read

This AI agent replaced my $11k product photographer

GPT Image 2 just killed Nano Banana. So I built an AI agent kit for every to automate ecomm brand shoot. Free and opensource.

Matthew Berman
Matthew Berman

AI Plays

+1

This AI agent runs your LinkedIn Ads

Apr 21, 2026

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8 min read

This AI agent runs your LinkedIn Ads

Every morning this AI agent writes the daily brief your LinkedIn Ads Manager should: what's real, what's fake, what's leaking, what to do next, what not to touch yet. Free on GitHub.

Matthew Berman
Matthew Berman

AI Plays

+1

This AI agent built my creator strategy in 10 minutes

Apr 14, 2026

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22 min read

This AI agent built my creator strategy in 10 minutes

Before you pay a single creator, this AI agent pulls real outliers in your niche, maps hooks to buyer objections, and rejects the generic plays. Free on GitHub.

Matthew Berman
Matthew Berman

AI Plays

+1

This AI agent knows which ads actually print money

Apr 7, 2026

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19 min read

This AI agent knows which ads actually print money

3 AI agents find fake winners, real winners, and conversion leaks in your funnel. Even when your tracking is messy. Free.

Matthew Berman
Matthew Berman

AI Plays

+1

This Cowork agent builds your landing pages

Mar 31, 2026

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11 min read

This Cowork agent builds your landing pages

You have 50 ads testing hooks & angles but only one landing page. This Cowork agent fixes that. Free and open-source.

Matthew Berman
Matthew Berman

AI Plays

+1

This OpenClaw agent prints viral videos

Mar 24, 2026

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18 min read

This OpenClaw agent prints viral videos

The full AI UGC pipeline: Sora 2 + Kling 3 + ElevenLabs. Persona research to finished video. Free.

Matthew Berman
Matthew Berman

AI Plays

+1

This Openclaw agent manages my Google Ads

Mar 17, 2026

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14 min read

This Openclaw agent manages my Google Ads

15 skills. One intent map. The Google Ads operator I built with OpenClaw. Free.

Matthew Berman
Matthew Berman

AI Plays

+1

This Openclaw agent posts like a 100k creator

Mar 10, 2026

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12 min read

This Openclaw agent posts like a 100k creator

BoringMarketer and I are building a content pipeline Openclaw agent live. Join us

Matthew Berman
Matthew Berman

AI Plays

+1

This Openclaw agent ranks you on google

Mar 3, 2026

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12 min read

This Openclaw agent ranks you on google

This Openclaw agent interviews you about your brand, then runs SEO on autopilot. Discovery, content, links, site health. All of it.

Matthew Berman
Matthew Berman

AI Plays

+1

This Openclaw agent runs your Meta ads

Feb 24, 2026

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16 min read

This Openclaw agent runs your Meta ads

An OpenClaw agent that uploads creative, kills losers and scales winners in your Meta ads account, all day long. Here’s how to set this up in 30 minutes.

Matthew Berman
Matthew Berman

AI Plays

+1

This Openclaw Agent Gets You 1000 Customers

Feb 17, 2026

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12 min read

This Openclaw Agent Gets You 1000 Customers

This OpenClaw agent booked 3 demos in its first week for $130/month. Here's the full stack (free).

Matthew Berman
Matthew Berman

AI Plays

+1

This AI Builds Your UGC Army

Feb 10, 2026

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21 min read

This AI Builds Your UGC Army

The $500/video UGC budget just became $5. Here's the system and the FREE Claude skill to run it.

Matthew Berman
Matthew Berman

Founder Plays

+1

The $2B Playbook Nobody's Talking About

Jan 6, 2026

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15 min read

The $2B Playbook Nobody's Talking About

One startup hit $100M ARR in 8 months. Then Meta paid $2B for them. Here's the exact system they used.

Matthew Berman
Matthew Berman

AI Plays

+1

How I cut Meta ads reporting to 45 Seconds

Dec 30, 2025

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12 min read

How I cut Meta ads reporting to 45 Seconds

You can connect your Meta ad account directly to Claude and ask questions in plain English. 45 minutes of reporting becomes 45 seconds. Here's how.

Matthew Berman
Matthew Berman

Big Players

Stealing billion-dollar growth strategies so you don't have to. The exact data-driven tactics, AI tools, and marketing frameworks that scale businesses to $100M+.

My Growth Agency 👉 Emerald Digital

© 2026 Big Players.
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