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Most businesses pay twice for the same customer.
Once to find them.
Again to replace them after they go quiet.
New ads. New leads. New sales calls.
Meanwhile, money slips out the back all day.
A card failed. A customer stopped buying. A big deal went quiet.
Each system holds one piece of the story. And nobody sees the whole thing.
Classic entrepreneur hamster wheel. Spend another dollar replacing a customer we already paid to find.
So I built Found Money Kit.
It pulls your CRM and billing data into one map, shows you how much money went quiet, and ranks who deserves another try.
Free. Open source. Link at the bottom.
Finding their names was never the hard part.
The hard part is knowing who deserves another try and who should be left alone.
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I built a recovery room
Let's say you run scheduling software for plumbers.
Your CRM has 1,059 contacts and 196 deals. Stripe has 189 subscriptions.
Some cards failed. Some companies canceled. Some owners took the demo, got a proposal, and disappeared.
None of those systems shows the whole story.
Found Money Kit pulls them together and maps $489,817 in identified USD opportunity:
→ $5,109 in observed invoice and subscription amounts
→ $322,912 in modeled value from customers who went quiet or left
→ $161,796 in recorded deals from prospects who never bought
→ 43 more opportunities the kit leaves unpriced because the source data cannot support a value
That is the Money Map.
Important: $489,817 is not cash in the bank.
This example uses illustrative records. The modeled portion uses each account’s monthly price and a 16-month tenure assumption. It deserves a closer look. It is not recovered revenue.
The total is at the top. The piles underneath show where it came from. EUR 2,628 and GBP 5,988 stay separate. The 43 unpriced opportunities stay outside the totals.
a big number isn’t a plan
Now, $489,817 is a fun number to screenshot.
It’s also a terrible reason to email 1,059 people.
Found Money Kit ranks the piles and lights up the best place to start.
Open a pile with a linked campaign.
The Evidence shows which records put those people there, how the kit valued the opportunity, and what a human still needs to confirm.
The Play turns the eligible piles into three campaigns with the offer, messages, timing, and stop rules already built.
The Launch puts the copy, calendar, tracking, and final checklist in one place for a human to review.
Now 1,059 contacts are not one giant list.
They’re one ranked place to start Monday.
the first email asks one question
Subject: aimee
Hi Aimee,
Are you still looking to make scheduling less chaotic?
MattOne question.
No link. No pitch. No little TED Talk about how much the company misses them.
Here’s why.
The second you add the booking link, the discount, and the pitch, you answer your own question. They know exactly what is coming next. There is no reason to reply.
So make one move. Then shut up.
The first message earns the second message.
There is no sacred three-email sequence.
A ghosted proposal may get one clean question, then silence.
A failed card may get three attempts because a billing problem can still be fixed.
The relationship decides the length. Silence is allowed to be an answer.
Once they answer, the next move depends on why they went quiet.
→ a failed card gets the billing problem fixed, not a panic discount
→ a prospect who said no gets a smaller commitment or less scope
→ a customer who left gets more value without chopping the price
A blanket 20% win-back coupon is easy.
It also teaches the best customers to go quiet and wait for the coupon.
Here’s the rule: every concession you make should buy something back.
Lower price? Longer commitment.
Waive the setup fee? It comes back if they break the term.
Smaller commitment? Smaller scope.
Give away 20% for nothing and you didn’t recover a customer. You just paid them to wait you out.
Found Money Kit builds that trade into the offer and keeps it ready for the reply.
get Found Money Kit
I packaged the whole system as Found Money Kit.
Free. Open source. MIT licensed.
You get:
→ the Money Map showing how much opportunity went quiet and where it sits
→ the Recovery Room with the Find, Evidence, Play, and Launch in one place
→ three Recovery Plays for eligible customer groups
→ email sequences that change length based on the relationship
→ offers matched to why the money went quiet
→ email, SMS, human call tasks, and ads for the right groups
→ the calendar, stop rules, tracking, and final human checklist
before you buy another lead
Your business already paid for the click.
The demo. The proposal. The first order.
Finishing that job deserves the same attention as starting it.
Before you spend another shekel finding the next customer, map the people who already raised their hand.
The best growth campaign you run this quarter might not acquire anyone.
Go big,
Matt
P.S. I’ll run this for 5 businesses this week. Email me and say ‘Found Money’ to get on the list.