Founder Plays

How 3 Guys Killed a $650M Competitor With $0 Marketing Budget

The exact playbook Tyler Denk used to take on Substack's $650M war chest (while charging $0)

How Ridge Scaled to $200M/Year

The Only 3 Plays That Matter in the Sora Era

Sora, Memes, and the Next Battle for IP

Is The Next Gold Rush on Your Face?

The playbook for building on virgin platforms

How one startup hits $1.67M ARR per employee

One startup just hit $1.67M ARR per employee while most companies struggle to break $300K. Here's their exact playbook.

The $1M ARR B2B Playbook

Master List + Content Flywheel + Paid Acceleration + Conversion Loop = $1M ARR

10 Secrets Behind App Mafia's $36M Empire (Scraped From Their Course)

I scraped App Mafia's course and created a custom AI to find their brutal secrets

AI Just Broke Social Media (And There's No Going Back)

When Everything is Fake, Authenticity Becomes Your Strategy

How To Convert Users With $0 Ad Spend

HubSpot built a $35B empire giving away tools for free.

I Replaced $2,000 Tools for Free (Steal It)

My $0 Solution Beats Social Listening Platforms

Google's 10-year winning streak just ended

The $300 billion trap that's about to reshape how every person on Earth finds info

How to Build Software in the AI Era Without Wrecking Your Startup

Vibe coding is fun... until it’s not.

14 hard-earned founder lessons (that still hold up in 2025)

What I’d do differently if I had to start from scratch

Disney’s Secret to a 3,871% Price Hike

How To Unlock Brand Magic

Viral Growth Isn’t Luck – It’s This Formula

Lessons In Product-Led Growth

The Great Data Heist: Steal Netflix’s $1B Strategy Before Big Tech Hides It Forever

The Data Secret 1% Companies Don't Want You To Copy

The Face Behind the Brand: Why People Follow Personalities, Not Logos

The Impractical Joker's Guide to Building A Raving Fanbase

Napster to Neural Networks: A Guide to Not Becoming Obsolete

Unlocking the Messaging Strategies of Top Founders and Their Brands

How do the best in the business craft messages that not only speak to their audience but also propel them to billion-dollar valuations?