In partnership with
I've spent 36 months drowning in yeses.
Partnership calls that went nowhere. "Quick syncs" that ate 90 minutes and produced zero. Content angles I knew were mediocre but wrote anyway because I'd already said yes.
Saying no is expensive.
It costs attention, context, and emotional labor. So I defaulted to yes. My calendar became a graveyard of commitments I never actually chose.
Here's what most founders miss: Everyone's using AI to produce more. Blog posts. Social content. Email sequences. Faster, faster, faster.
They're accelerating the wrong work.
The real constraint isn't time, it's mental energy.
Every founder has maybe 4-5 hours of genuine 10/10 thinking per day. The question isn't "how do I do more?" It's "how do I protect those hours for work that actually matters?"
Two weeks ago, I built a system in Claude Code with access to my meeting history, content performance, and goals. It has one job: tell me what to ignore.
I call it The Judgment Filter. Here's exactly how I built it.
