The promise: AI gives you leverage.

The reality: You're still the bottleneck.

You're explaining your brand voice for the 47th time this month. Your team keeps asking "what format for this report?" You're copy-pasting the same instructions into ChatGPT daily.

You're not a founder anymore. You're a human prompt library.

Here's what this costs you:

Your content team produces half of what they could because they're waiting on your input. That's 20 articles per quarter that never get written.

Your best ideas (the frameworks that took you years to develop) live only in your head. When you're in meetings, they're not available. When you're offline, they don't exist.

This is the real cost of being the bottleneck.

The problem isn't the AI model. It's that AI doesn't know YOUR frameworks, YOUR standards, YOUR methodologies.

Until now.

Claude Skills shipped October 16, 2025.

Barely a marketing push. Little fanfare. And honestly, in a sea of AI releases every single day, it's hard to know what to actually try.

Here's why I'm writing about this one: Skills immediately went into my workflow. They're frictionless. They work across web, API, and Claude Code. The outputs are genuinely impressive.

I've already replaced some of my sub-agents and n8n automations with Skills. That's the signal.

What Skills actually are: Think of them like expert employees you can train on your exact workflows, frameworks, and standards. They know your systems. They execute deterministically. And you can call them anytime, anywhere (in chat, via API, inside Claude Code). They also stack with MCPs so if you want to call external tools you can.

So what you get is not generic AI. You get YOUR AI, trained on what matters to your business.

I built three Skills that solve the exact pipeline bottlenecks I see founders hitting (and that I deal with in my own agency):

Whether you're at $10M ARR or just getting started, these systems scale with you.

You can steal all three. But first, let me show you what's actually possible.

Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.

Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.

Inside, you’ll discover:

Don’t just run campaigns. Run campaigns that count.

Download the guide and start proving your impact.

Let me walk you through the SEO Content Ideation skill, because this one replaced an entire day of work for my agency.

The pain point: At my agency, we build SEO content for SaaS, DTC, and hospitality brands. The #1 bottleneck I hear from founders (and honestly, from our own team): "What should we write about? How do we make the biggest impact? Where does this fit in the funnel?"

Content planning takes 10x longer than actually creating the content.

You prompt ChatGPT: "Give me 30 topics about email marketing"

Get a generic list.

Then you realize: Which ones are top-of-funnel vs. bottom-of-funnel? Which ones do people actually search for? Which should we prioritize?

So you prompt for 10 variations on each topic. That's 300 prompts total.

Then you manually build a spreadsheet to organize it all.

Then you guess at priority.

Then you guess at search demand.

Then you assign topics to writers without really knowing if you're making the right bets.

Time investment: 4-6 at least hours to plan a quarter of content.

So most teams give up halfway through and just publish whatever feels right.

One execution. One input. Your seed keyword + context.

The skill generates 35-56 content ideas, but here's what makes it different:

Each idea is already scored (1-10), already mapped to your funnel stage (Convert, Discover, Awareness), already validated against what's actually trending right now.

No guessing which topics to prioritize. No manually sorting through hundreds of possibilities. No "I think this might work?"

You get a spreadsheet you can hand directly to your writers with assignments ready to go.

Here's the actual output structure:

Time investment: 15 minutes.

The part that killed me when I first saw it work: The skill doesn't just find topics. It understands which ones connect to your conversion funnel and which ones are just content for content's sake.

The skill has my topic clustering methodology. My funnel stage definitions. My keyword modifier strategy. My scoring formula. My validation process.

90% time reduction. From 300 manual prompts → 1 systematic execution that gives you a prioritized content roadmap.

The skill includes executable Python code for scoring. That means the formula is consistent every time. Same input → same output structure → receipts, not hallucinations.

When you're making decisions based on AI outputs, you need to trust them. That's what deterministic execution gives you.

The instructions include:

Your expertise should scale infinitely. Until last week, it couldn't.

What this skill does: Analyzes any product idea, feature, or marketing copy against the 6 Core Desires framework, identifies which desire it targets (or should target), and gives you 3 specific improvements to make it work.

Why this matters: Most products fail not because they're bad ideas, but because they don't connect to what people actually want at a core level. Your customers don't buy features. They buy solutions to desires.

The Core Desires framework (which I've written about before) breaks down human motivation into 6 categories:

Strong products solve 10% of a major problem in one of these areas. Weak products talk about features without connecting to the desire.

What this skill does: Takes one piece of long-form content (podcast transcript, article, video) and generates a complete distribution plan with 20+ specific assets, including hooks, angles, platform recommendations, tools, and time estimates.

Why this matters: You create pillar content (a great podcast episode, a 5,000-word article, an in-depth video) and then it gets published once and dies. You know you should repurpose it, but where do you start? Which parts are worth extracting? What should each asset say?

This skill does the hard work: it reads through your content, identifies the 8-15 segments worth repurposing, and maps out exactly what to create from each one.

One long-form piece → 20 perfectly optimized assets with custom instructions on what to create, how to position it, and where it goes.

One skill = one bottleneck solved.

The SEO skill packages how I think about content strategy. The Product-Desire Fit skill packages how I evaluate product ideas. The S.C.A.L.E. skill packages how I amplify pillar content.

Here's what they have in common:

Each skill solves the same core problem: your expertise doesn't transfer to AI.

You have frameworks. You have refined processes. You have standards. But every time you use AI, you start from zero.

Skills change this:

This is how you scale yourself.

At my agency, these three skills alone will save us 15-20 hours per week across the team.

Here's what compounds:

Your team stops asking "how should we do this?"

AI outputs match your standards on the first pass.

You eliminate the re-explaining tax.

Quality becomes automatic, not manual.

Same input. Same output. Receipts, not hallucinations.

One skill = one bottleneck solved.
Three skills = three parts of your pipeline automated.
Ten skills = your entire operational system codified.

This is why Skills are different from just writing better prompts. Skills can include executable code (Python, JavaScript, whatever). When you need data analysis, report generation, spreadsheet processing, or financial calculations—anything where "close enough" isn't good enough—you get guaranteed consistency.

My SEO Ideation Skill uses executable logic for scoring. The formula is the same every time. The spreadsheet structure never varies. The output is predictable.

You're not getting three AI tools.

You're getting back 15-20 hours per week that you currently spend re-explaining your standards.

You're getting the ability to be offline without your team being blocked.

You're getting consistency, where every output matches your quality bar on the first pass.

You're getting your frameworks at infinite scale.

AI gave you speed. Skills give you systems.

Speed without systems = more work, not less.

Systems compound.

I'm giving you all three skills I built.

👉 Download them here

Installation takes 60 seconds:

Then test them on your actual work:

See the difference between generic AI and YOUR AI—trained on your systems, executing your standards.

Claude has a built-in skill creator. It walks you through the entire process.

Here's how it works:

No coding required. Though you can add executable scripts if you want deterministic outputs.

Average build time: 15-30 minutes per skill.

The key: Write a specific description that tells Claude WHEN to use the skill.

Vague descriptions = rarely triggered.
Specific descriptions = automatic invocation.

And you can check the docs here: https://docs.anthropic.com/en/docs/build-with-claude/skills

Right now, your best thinking is trapped. It lives in your head. It disappears when you're in meetings. It doesn't scale beyond you.

But what if it could?

What if every framework you've spent years refining could execute automatically?

What if your team never had to wait on you to move forward?

What if your quality standards applied themselves, every single time?

That's infrastructure.

Skills are just the beginning. The real transformation happens when you look at your entire operation and ask: "Which parts of my expertise should scale infinitely?"

Your content engine. Your distribution playbooks. Your positioning frameworks. Your audience growth systems. Your brand voice guidelines.

All of it can become infrastructure.

I help brands build exactly that: custom blueprints that turn your marketing and growth expertise into systems that scale without you.

If you're ready to stop being the bottleneck, if you're ready to build a brand that grows beyond your personal capacity, let's build your blueprint.

🎁 Get rewarded for sharing! I’ve scraped and distilled every lesson from the entire AppMafia course (and built a custom AI trained on it all). This means you get the exact frameworks, insights, and viral strategies behind their $36M empire.

Invite your friends to join, and when they sign up, you’ll unlock my App Mafia GPT.

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