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Gamma is an outlier. The numbers are insane.
$0 to $50M ARR in under 4 years.
Negative lifetime burn (they have more cash than they've raised).
50 million users served by a team of just 30 people.
That's ~$1.67M ARR per employee. Read that again.
Their CEO says they did it with four simple tactics: Influencers. Brand. Testing. Dogfooding.
But that's the surface story. And Big Players don't trade in surface stories.
Those aren't four separate tactics. They're four gears in a single, hyper-efficient growth engine. An engine that only kicked into high gear after a critical pivot that saved them from "existential angst" and a "dwindling runway."
Here's what really happened when they were 3 months from shutting down...