- Big Players
- Posts
- AI Just Broke Social Media (And There's No Going Back)
AI Just Broke Social Media (And There's No Going Back)
When Everything is Fake, Authenticity Becomes Your Strategy
I just watched Mia Zelu, a fashion influencer with over 150k+ followers go mega viral at Wimbledon. She posted flawless courtside photos sipping Pimm’s and swapping match predictions in her Instagram captions. And real athletes and verified accounts engaged.

But Mia Zelu is entirely AI generated. Her Wimbledon “selfies” and event recaps? All produced by code. She never set foot in London, never touched the court, never even tasted Pimm’s, yet “her” posts racked up tens of thousands of likes, had celebrities sliding into the DMs, and fooled thousands into believing she was there.
She had higher engagement than 95% of real creators.
Welcome to the new internet. Where fake doesn't just work, it works better.
We're not just entering a new era of social media. We're entering the final era of human-created feeds.
The rise of AI video tools like Veo, Sora, and Runway means anyone can create cinematic content without touching a camera. Just write a prompt, and boom: you've got a stylized short film, a fake influencer, or a viral ad in seconds.
But here's the twist no one's talking about, this isn't about better tools. It's about the death of documentation and the birth of pure simulation.
We're no longer watching real people. We're watching simulations of them.
And people feel it!
Greg Isenberg said it best:
i miss the old facebook.
not because i'm nostalgic for 2008, but because it solved a problem we're desperately trying to solve again: authentic human connection at scale.
the original facebook was brutally simple. chronological feed. posts from people you actually knew. no
— GREG ISENBERG (@gregisenberg)
11:33 PM • Jul 22, 2025
And Balaji recently wrote:
An important kind of social network will be one where no bots whatsoever are allowed.
— Balaji (@balajis)
7:37 PM • Jul 22, 2025
Translation: As AI content floods the internet, human-created content becomes premium.
The feeds of the future will be more addictive, more personalized, and more synthetic. That makes verified humans, trusted creators, and bot-free spaces more valuable than ever.
It's about trust. And in a world of infinite AI, realness is the next frontier.
Here's what's coming:
1) How AI changes the role of the creator
2) How platforms will pretend to fix this (spoiler: they won't)
3) How founders, brands, and builders can dominate by putting identity back at the center
Let's dive into the chaos.