The Only 3 Plays That Matter in the Sora Era

In partnership with

1. The Day Everything Changed

OpenAI just launched what could be the fastest product to 100 million users in history.

It's called Sora. It's a cultural weapon that made every meme, every brand cameo, and every piece of IP remixable by anyone with a phone.

Sora is both a generative video model and a social platform built around it: type a prompt, get a clip, share it instantly. It's the first time AI video has been packaged not as a tool, but as a cultural network.

It's already the #1 app in America.

Shaan Puri and Sam Parr nailed it on My First Million: even the skeptics are flipping. Remember when everyone dismissed TikTok as "slop"? Same mistake. Sora isn't slop. It's a cultural engine.

You're about to watch two internets emerge (one regulated, one feral) and the brands that win will be the ones who learn to play both sides.

This is the story of what just became possible. And what you need to do about it in the next 90 days.