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466,000 views. Thousands of reposts. Heated debate across X, Reddit, and the inboxes of product teams everywhere.
And the most meta part?
I used an AI browser to write a viral thread about AI browsers.
Specifically: Comet, Perplexity’s new agentic browser. I let it draft, research, pull logs, benchmark competitors, and even generate the visuals.
If you’ve been following the AI browser wars, you know this isn’t just about features. This is about the interface layer between humans and machines. Where action happens. Where execution lives.
But here's what everyone's asking: HOW did an AI browser create content about itself?
Time to pull back the curtain. This is the full playbook 👇