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SEO is Alive (Again)
60% of AI citations come from sources outside the top 10. Here's how to dominate semantic search across Google, Perplexity, and ChatGPT
Matthew Berman
November 18, 2025
In partnership with
60% of Google AI citations come from outside the top 10 results.
Your #1 ranking? Invisible to the AI answering 8 billion daily queries.
The game shifted. Brands aren't (just) competing for Position 1 anymore. They're fighting to be the source AI trusts when it generates answers. But 60% of those sources didn't rank in the top 10.
Here's the framework to own AI citations before this arbitrage closes: entity anchoring that makes AI recognize you, multi-source consensus that makes AI trust you, and definitive content that makes AI cite you.
With data proving why Reddit beats your blog every time.