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- The 800M-User App Store Just Opened (And It's Empty)
The 800M-User App Store Just Opened (And It's Empty)
OpenAI just turned ChatGPT into an app platform with 800M users. Apps appear at the exact moment of intent. This is Week 1.
One week ago, OpenAI turned ChatGPT into an app platform.
We’ve all been fighting for attention on the same crowded battlefields. Paid channels keep getting more expensive. Organic reach keeps getting thinner. Everyone’s swinging harder just to stay in place.
And then… this happened. A brand-new distribution layer.

Apps that show up in the flow of conversation, at the exact moment of intent, with users already qualified by context.
It’s like the App Store in 2008. But you’re not reading the case study ten years later. You’re reading this in Week 1.
Today, I’m breaking down:
the opportunity in front of us:
the numbers behind maxed-out channels,
how to differentiate your app inside ChatGPT,
and the wedge strategy that lets you own the audience (not OpenAI).
Lets go big.