The Day the Internet's Front Door Moved

Your CAC is climbing 75%

Your organic traffic is flat.

The SEO playbook that you ran for a decade+ is obsolete.

Last week, the brutal New Orleans heat took out my AC.

Ten years ago, I would've Googled "AC repair reviews," clicked through five sites, maybe called a friend.

Not this time.

I snapped a photo. Dropped it into Perplexity. In seconds: diagnosis complete, companies vetted, appointment booked. No search rabbit hole. No decision paralysis.

The internet's front door has moved.

It's not a search bar anymore. It's a chat box.

And if you're not inside that conversation, you're invisible.

In this article, I’m going to break down:

1. Why the rules of online visibility have changed forever

2. The new playbook for dominating AI-driven search and conversations

3. Practical strategies to make your brand unmissable in the age of AEO

Let’s go big.