In partnership with
TikTok Shop added $9 B GMV in the US in just 16 months.
Seven brands turned that firehose into million-dollar days. The gap between them and you is execution, not fate. Grab the B.L.I.T.Z. blueprint below and see how fast you can move the needle.
TL;DR Scoreboard – who cashed in and how
Brand | 24-hr GMV | Followers Before → After | Live Length | Killer Lever |
|---|---|---|---|---|
Canvas Beauty | $1M | 400 K → 800 K | 6 hr | Family-style community |
P. Louise | $2M | 2.1 M → 3 M | 12 hr | £1 mystery boxes |
Made By Mitchell | $1.27M | 250 K → 1 M | 12 hr | One SKU per sec |
Jeffree Star | $665 K | 9.5 M → 10 M | 1 hr | Influencer trust |
Benefit | 87 K units | 4 M → 4.6 M | 2 hr x2 wk | TikTok-only bundles |
PacSun | 500 K jeans* | 1.4 M → 1.9 M | 18 mo | Open-platform affiliates |
K18 Hair | +70 % daily sales | 2 K → 20 K | campaign | Spark Ads science |
*Cumulative via livestreams
Common thread: Low friction, high trust, relentless velocity.
The Big Shift – Why Amazon Should Be Nervous
China sees 60 % of online shoppers buy via livestream. The US sits at 8 %. TikTok’s algorithm is closing that gap fast with Smart+ Ads, auto-bidding and “one-tap checkout” that makes Amazon feel clunky. Discount culture is surging, margins are thinning, and the winners are using speed, not size, to stay ahead.
Beyond Retail
Video-first tactics aren’t limited to lip-gloss. SaaS founders and app builders are using the same “educate → entertain → impulse-buy” loop to crank installs and paid seats. A few snapshots:
Play | What Happened | Why It Matters |
|---|---|---|
tl;dv (meeting-recap SaaS) | 147 K TikTok followers, 5 M likes; “record next call free” link drives 40-50 % of all new sign-ups. | ⚡ Shows that funny vertical skits convert viewers into free-trial SaaS users—even for a work tool. |
Riley Brown – VibeCode (no-code mobile builder) | Long 10-min builds → chopped to Shorts; 600 K followers, bursts of 3-4 K downloads when a clip hits FYP. | 📈 Proves long-form → short-form stackingcan spike daily app installs without paid UA. |
Greg Isenberg – Idea Browser (B2B SaaS wait-list) | 45-min deep-dive podcast → 5 snackable clips; filled 20 K wait-list in 10 days, closed first 200 seats at $29/mo. | 🏁 “Educational first, pitch later” funnels work; high-intent viewers accept premium pricing. |
Vana (fin-tech app) | TikTok in-feed video ads: +54 % installs, –19 % CPA, +28 % downstream conversions. | 💰 TikTok’s ad stack scales profitably pastvanity metrics—down-funnel revenue lifts too. |
Infinity Tech (utility app) | Full-funnel campaign hit ROAS +46 % over goal, CVR 6.3× benchmark. | ✅ Confirms that search + spark targeting isn’t just hype; performance beats meta-benchmarks. |
Pattern: Long value-driven video builds trust, short clips ignite reach, and TikTok’s one-tap CTA closes the gap between interest and conversion, even for $29-a-month tools.
Meet the B.L.I.T.Z. Framework
Here’s the execution loop we’ve run across dozens of clients.
Step | What it means | What to do this week |
|---|---|---|
B – Build the Hook | Story-first, native content that lands in 3 sec | Film 5 demo hooks: before-after, dupe test, stitch |
L – Live Engine | Run conversion-stacked streams 2-4 hr | Hook → bundle drop → scarcity timer → recap |
I – Influencer Flywheel | Micro-creators at 15 %–20 % commission | DM 20 power commenters, onboard 5 by Friday |
T – TikTok-Exclusive Offers | Hero SKU, $1 loss leaders, mystery boxes | Bundle bestseller + add-on, price 30 % below DTC site |
Z – Zero-Friction Ops & Retention | Instant checkout, post-purchase quiz, SMS win-back | Plug Reconvert quiz, trigger SMS 30 min after delivery |
Print it. Tape it above the monitor.
75% of Shoppers Won’t Look Past Amazon’s First Page—Are You There Yet?
In 2025, beating your competitors on Amazon requires effective external traffic strategies. Stack Influence uses advanced AI and a dedicated community to effortlessly automate thousands of micro-influencer collaborations monthly. Top brands like Magic Spoon, Unilever, and MaryRuth Organics use Stack Influence to drive external traffic, create authentic user-generated content (UGC), and dramatically scale recurring revenue—often seeing increases up to 13X in just two months.
Forget negotiating influencer fees. Pay only with products and receive full rights to impactful images and videos created by influencers. Fully automated management means you achieve top Amazon rankings without lifting a finger.
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Takeaways for Founders Outside CPG
You don’t need beauty SKUs to sell on TikTok. Founders are turning longform trust into SaaS seats, without paid ads.
Long → Short Stacking
Record a 10- to 20-minute walkthrough (demo, teardown, or tutorial).
Auto-clip with OpusClip or CapCut “Highlight” ➜ export 5–8 Shorts.
Pin the long video atop profile; drive depth, trust, and SEO juice.
Problem-First Hooks Beat Features
“Here’s why your meeting notes suck” out-pulls “Auto AI notes” headlines by ~28 % CTR in SaaS A/B tests.
IRL Use-Case Loops
Screen-record the tool solving a real task in < 60 s → duet customer reactions → repost to spark user UGC.
Creator Rev-Share Works in SaaS, Too
Offer 40–50 % first-year commission (higher than typical 15 % CPG) to micro-creators who already teach the workflow you automate.
Search Ads + Spark = Moat
TikTok’s new Search Center lets you bid on “how to ___” queries inside the app; Spark-Ad your best organic answer to own that intent early.
90-Day TikTok Shop Sprint
Week | Move | KPI Target |
|---|---|---|
1-2 | Pick one hero SKU, shoot 20 video hooks | 40 %+ watch-through |
3-4 | Recruit 25 micro-creators (5-25 K followers) | 15 signed affiliates |
5-6 | Run two 60-min pilot Lives | 8 % add-to-cart |
7-8 | Launch first MegaLive (4 hr) | $50 K GMV |
9-10 | Spark-Ad top 3 winning hooks | 1.5× blended ROAS |
11-12 | Drop TikTok-exclusive bundle, retarget via GMV Max | $250 K cumulative GMV |
13 | Build retention loop – SMS reorder push | 25 % repeat rate |
CFO Corner – quick margin math
Average Order Value: $35
COGS: 30 %
TikTok fee: 2 %
Creator cut: 15 %
Coupon burn: 5 %
Breakeven hits at 45 % repeat purchase. Upsell refills or subscriptions early or coupon culture eats profit alive.
Quick AI Workflows You Can Drop In Today
Workflow | Stack | Outcome |
|---|---|---|
Auto-Clip Factory | Descript filler-word remover → OpusClip AI highlight → CapCut auto-captions | 15 Shorts in <15 min from one loom or webinar |
Comment → Copy Miner | n8n scrape top comments → GPT-4o cluster pains → spit 10 hook scripts daily | Endless headline ideas without human slog |
Lead-Scoring in Bio | Beacons page ↔ Typeform quiz ↔ n8n webhook → HubSpot | Tags warm leads by use-case before sales call |
App-Install ROAS Guardrail | TikTok Ad rules (CPI ceiling + ROAS floor) → Slackbot alert | Pauses money-pit ad sets automatically |
On-Live FAQ Copilot | Gorgias Autopilot trained on knowledge base | Answers 80 % of chat questions during live demo |
Tech Stack You Actually Need
Content: CapCut templates, Descript overdub
Live Ops: CommentSold or ShopHub
Ads: Smart+ Ads, GMV Max auto-bid
Retention: Postscript SMS, Klaviyo flows
Analytics: Triple Whale TikTok pixel
Risk Radar
TikTok ban? Don’t wait. Mirror your best hooks to Shorts today or risk going dark. And be on the lookout for my new social commerce app for Gen-Z.
Discount addiction – rotate value adds, not endless coupons.
Content burnout – batch-shoot once, remix weekly with trend overlays.
48-Hour Quick-Win Checklist
Pick one product with a viral demo moment.
DM 10 superfans and recruit 3 as seed affiliates.
Script a 60-minute Live (opener, stack, scarcity, close).
Spark-Ad the Live replay at 2× budget cap.
While others debate whether TikTok Shop is a fad, the smartest founders are already running livestream pilots, stacking Shorts, and locking in first-mover advantage.
We're helping bold operators turn video into velocity, and build the systems that turn creators, clicks, and content into real revenue.
Cheers,
Matt Berman
If this newsletter lit a fire under you, forward it to one person who would benefit.
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