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The TikTok Commerce Blueprint (Steal This)
The B2C + B2B Blitz playbook that's driving real GMV
Matthew Berman
June 10, 2025
In partnership with
TikTok Shop added $9 B GMV in the US in just 16 months.
Seven brands turned that firehose into million-dollar days. The gap between them and you is execution, not fate. Grab the B.L.I.T.Z. blueprint below and see how fast you can move the needle.
TL;DR Scoreboard – who cashed in and how
Brand | 24-hr GMV | Followers Before → After | Live Length | Killer Lever |
|---|---|---|---|---|
Canvas Beauty | $1M | 400 K → 800 K | 6 hr | Family-style community |
P. Louise | $2M | 2.1 M → 3 M | 12 hr | £1 mystery boxes |
Made By Mitchell | $1.27M | 250 K → 1 M | 12 hr | One SKU per sec |
Jeffree Star | $665 K | 9.5 M → 10 M | 1 hr | Influencer trust |
Benefit | 87 K units | 4 M → 4.6 M | 2 hr x2 wk | TikTok-only bundles |
PacSun | 500 K jeans* | 1.4 M → 1.9 M | 18 mo | Open-platform affiliates |
K18 Hair | +70 % daily sales | 2 K → 20 K | campaign | Spark Ads science |
*Cumulative via livestreams
Common thread: Low friction, high trust, relentless velocity.