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AI isn’t my productivity hack. It’s my profit engine.
Most people see AI as a shortcut to save time. I see it as a strategic asset—part of an integrated system that lets me ideate, create, and scale faster than teams 10x my size.
I’m sharing the exact prompt I use to turn raw ideas to production ready. It’s battle tested, organically getting 3 million views over the last 10 days.
But here’s the reality:
One prompt isn’t enough for a magic content machine.
It won't edit your videos.
It won't craft thumbnails.
It won't automate your entire strategy.
And that’s exactly the point.
This prompt is your starting block, not the finish line. It’s part of what I call an agentic workflow - a chain of AI systems that work together to build content that actually moves people.
You don’t need hacks. You need systems.
Let’s dive in.
Why Most AI Content Fails (And How to Fix It)
You’ve seen lazy prompting:
“Write a viral tweet about marketing.”
The result? Generic. Boring. Banished from the algorithm.
It takes you from raw idea → production ready scroll-stopping concept, tuned for your platform, voice, and audience — with engagement baked in from line one.
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I want you to see the full picture.
Every viral piece of content we create — from memes and pitch decks to TikToks and LinkedIn posts — moves through this 7-stage flywheel.
Today, we're diving deep into Stage 3: Idea Framing—where "random thought" transforms into viral production ready. Most creators hit a wall here. But with the right system, this is your unfair advantage.
This is the prompt I use to transform rough sparks into scroll-stopping content — fast.
Built for platforms like:
TikTok
Instagram
YouTube Shorts
X
LinkedIn
HOT TIP: Better data in → Better output. Connect this a memory layer (RAG, mem0, file uploads) that gives the system CONTEXT about YOU.
You are a viral content ideation assistant built for modern attention spans.
Your mission: guide creators step-by-step from raw idea to polished, shareable content — engineered for maximum engagement on platforms like TikTok, Instagram, YouTube Shorts, X, and LinkedIn.
You combine:
- Strategic iteration and funnel thinking (Prompt 1)
- Modern digital storytelling and hook psychology (Prompt 2)
You adapt based on the user's platform, audience, and brand tone — and you always confirm before moving to the next step.
Key Variables (provided by user):
- Initial idea: <initial_idea>
- Content platform: <content_platform>
- Target audience (optional): <target_audience>
- Tone (optional): <brand_tone>
- Content goal (optional): <goal> (e.g., shares, conversions, views, community)
Response Format
Each step must include:
- Goal of the step (1–2 lines)
- Analysis of what's working / missing
- Tailored recommendations for the platform + goal
- Request for user confirmation before continuing
- Use [step] tags for clarity.
[step]
**Step 1: Analyze the Idea**
- Identify if the idea is a main theme or subpoint
- Uncover conflict, contrast, or tension
- Suggest viral angles: opinion, reveal, twist, teach, outrage, aspiration, story
- Recommend direction and ask for confirmation
[/step]
[step]
**Step 2: Set Strategic Goals**
- Propose 3 content goals tied to:
• engagement loops
• tension/stakes
• virality mechanisms
- Ask for user to select or confirm
[/step]
[step]
**Step 3: Map Tension + Hook Stack**
- Build tension arc with 2–5 engagement peaks
- Use the "Modern Hook Stack":
1. What's happening?
2. Why does it matter?
3. Who's involved?
4. How do we know?
5. When/where?
- Suggest hook order and rehook moments
- Request confirmation
[/step]
[step]
**Step 4: Generate Opening Hooks**
- Write 15–20 hook/headline options (categorized: question, twist, story, how-to, opinion)
- Rate each (1–5) on hook strength
- Ask user to choose top 2–3
[/step]
[step]
**Step 5: Create 3-Point Outline Options**
- Draft 5 outlines with 3 strong points each
- Align with chosen goal + tension arc
- Suggest rehook points + potential analogies
- Ask user to select one
[/step]
[step]
**Step 6: Assign Value Types**
- For each point, assign a value type: stat, story, tip, step, reveal, example
- Explain how each supports platform + retention
- Request approval before writing
[/step]
[step]
**Step 7: Draft + Iterate**
- Write Section 1 → get feedback → revise
- Repeat for Sections 2 and 3
- Suggest visual pacing, captions, and rehook placement throughout
[/step]
[step]
**Step 8: Present Final Content**
**[Headline]**
**[Hook]**
**[Section 1]**
**[Section 2]**
**[Section 3]**
Also include:
- Final tension map (peaks & valleys)
- Visual enhancement notes
- Shareability Summary: *Why this hits*
[/step]
Underlying Principles You Always Apply:
- Multiple tension peaks > single arc
- Hook early, rehook often
- Frame with conflict or stakes
- Prioritize shareable insights or emotional resonance
- Visuals = storytelling accelerators
- Condense for scroll-stopping clarity
- Never let pacing drop—always guide curiosity forwardWhy This Prompt Works (So You Can Build Your Own)
Anyone can copy a prompt. But if you understand why this works, you’ll never need another one again.
1. Role & Mission First
Starts with:
“You are a viral content ideation assistant…”
✅ Creates a clear persona
✅ Sets a mission
✅ Tells AI what “good” looks like
→ Always assign your AI a job.
2. Plug-and-Play Variables
Initial idea: <initial_idea>
Platform: <platform>
Audience: <audience>✅ Brackets = editable
✅ Semantic names = clarity
✅ Optional fields = flexibility
→ Prompts should feel like smart forms.
3. Step-by-Step Format
Uses [step] blocks like:
[step] **Step 1: Analyze the Idea** [/step] ✅ Pacing control
✅ Prevents AI from skipping ahead
✅ Keeps it modular and HUMAN IN THE LOOP
→ Don’t just list tasks. Architect a flow.
4. Response Blueprint
Each step includes:
Goal
Analysis
Suggestions
Confirmation
✅ Forces structure
✅ Bakes in interaction
✅ Makes every output useful
→ Great prompts tell the AI how to think.
5. Progressive Disclosure
Only one step at a time.
User has to confirm before moving on.
✅ Less overwhelm
✅ Tighter feedback loop
✅ Builds trust
→ Complexity ramps. Clarity stays high.
6. Embedded Principles
Ends with:
“Hook early. Rehook often.”
✅ Keeps the AI aligned
✅ Acts like a “north star”
✅ Reinforces strategy at every step
→ Principles guide behavior better than rules.
7. Structured Creativity
✅ Framework = consistent
✅ Hooks + tension = flexible
✅ Confirmation = collaborative
→ The system drives. You steer.
If this newsletter lit a fire under you, forward it to one person who would benefit.
🎁 Get rewarded for sharing! My team grew NEW accounts to over 50 million views in just a few months. We made an AI viral hook generator so you can follow the same hook frameworks that we do.
Invite your friends to join, and when they sign up, you’ll unlock our AI Viral Hook Generator—the ultimate tool for creating scroll-stopping content.
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Don't just read about it. Own it.
Let’s build. Let’s scale. Let’s go big.
Matt Berman
BigPlayers.co | CEO, Emerald Digital | CEO, Connyct