Last week, I showed you how to reverse-engineer content that wins.
Today, we flip the switch, from research to results.

Here’s what changed when I built this system:

→ A decent AI thread → 19.2% list growth
→ A fuzzy lead magnet idea → 3X more conversions
→ 0 to 4.1M impressions—in 90 days

Same topics. Same niche.
But I stopped winging it and built a machine

And it’s not just me.

Here’s a new creator we started working with 60 days ago.

Now it’s your turn.

Too many creators/brands have the strategy backwards.

They spend 10% of their time on research. 90% of their time on execution.

But smart creators flip this:

→ 30% research (what you did last week)
→ 70% systematic execution (what we're covering today)

Because when you know what works, you can systematically make it work better.

Today's deep dive covers Steps 5-8:

And here’s a quick refresher on steps 1-4:

Before we jump into step 5, shoutout to The Rundown AI for sponsoring this email

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This is where you build the version that should’ve gone viral.

If you followed steps 1-4 (from last week), you’ve diagnosed what worked. You’ve spotted what didn’t.

Now it’s time to rebuild it stronger.

Often one small upgrade can level up the whole thing.

Every idea should be tested from 3 angles:

🔴 Contrast Angle → “While everyone does X, smart people do Y”
🟠 Urgency Angle → “This window closes in [timeframe]”
🟡 Identity Angle → “Here’s how [specific type of person] thinks about this”

Example seed: “AI tools save time”

🔴 Contrast: “While agencies hire more people, smart founders hire more AI”
🟠 Urgency: “AI adoption window closes in 12 months for most agencies”
🟡 Identity: “Here’s how $10M agency owners think about AI vs $1M owners”

Pick the angle with the strongest audience reaction.

You’ve got a validated, upgraded idea.

Now it’s time to write the damn thing.

This works because it: Maximizes comprehension, retention, and conversion.

Every high-performing post I’ve written follows this format:

Platform adaptations:

Original opener:
“Most founders suck at free tools. Here’s how to do it better.”

Problem: Vague. Judgy. No clear promise.

Atomic rewrite:
“This free tool helped me grow my list 19.2% in 4 weeks.
Here’s how to build lead magnets that work while you sleep. 🧵👇”

→ Specific result
→ Timeframe
→ Emotional payoff
→ Clear promise

Design isn’t decoration. It’s comprehension.

Most people think visuals are for style points.
Wrong. They’re for speed.

Your content should be processed in seconds, not minutes.
And your visuals should do one thing only:

Your viewer can only look at one thing at a time.
If the eye doesn’t know where to go, the brain tunes out.

That means:

Every frame = one job.

1. Visual-Message Sync
→ Image matches what you’re saying, exactly when you’re saying it.

2. Eye Flow Design
→ Layout guides the eye smoothly—left to right, top to bottom, no bounce.

3. Strategic Emphasis
→ Bold the stat. Zoom the screenshot. Frame the result.

4. Purposeful Motion (for video)
→ Movement pulls attention to the message—not away from it.

5. Minimal Formatting
→ Bold, bullets, spacing = for pacing. Not flair.

When in doubt, subtract.

Platform-Specific Standards

This is where the system compounds.

Here’s the part nobody wants to hear:

Not because it’s slow.
But because you get sharper every time.

You stop guessing and start compounding.

Volume × Consistency × Analysis

You don’t need to post more.
You need to post systematically.

6–12 months of this cadence = outperforming 95% of your niche.

Because most people quit after Rep #10. You're here for Rep #200.

1. Performance Review
→ What doubled your average engagement?
→ What flopped? Why?
→ Which format won the week?

2. Pattern Recognition
→ What kind of hook stopped the scroll?
→ What story made them stay?
→ Which CTA actually drove action?

3. Next Week Planning
→ Remix best performer with a new angle
→ Kill what didn’t work
→ Test 1 new thing (format, platform, topic)

Consistency isn’t sexy. But it scales.

January: Started posting with Dickie-style breakdowns
March: First viral hit
June: 4.1M impressions in 30 days

What made the difference?

→ Weekly reviews
→ AI workflows (Apify, n8n, Postiz, Claude)
→ Relentless remixing

Biggest lesson: Winning is a straight line, but a roller coaster of compounding effort.

Week 1-2: Foundation
□ Complete IVA framework
□ Find 10 creators using Winner Sweep
□ Audit 5 outliers, identify 3 opportunities

Week 3-8: Momentum
□ Maintain consistent posting schedule
□ Weekly Friday retros
□ A/B test hooks, formats, CTAs

Week 9-12: Optimization
□ Double down on top performers
□ Remix best posts with new angles
□ Build winning format templates

Success Metric: 2X better engagement by week 8.

You now have the complete system that separates content engines from content creators.

The reality:

The few who implement systematically will outperform 95% of their industry.

Because momentum isn't magic, it's manufactured.

Reply and tell me: What's the first piece of content you're upgrading?

I read every response and love seeing this system in action.

The framework is proven.
The tools are available.
The only variable left is your execution.

Need a hand? Hit the button below to book a strategy call.

🎁 Get rewarded for sharing! My team grew NEW accounts to over 50 million views in just a few months. We made an AI viral hook generator so you can follow the same hook frameworks that we do.

Invite your friends to join, and when they sign up, you’ll unlock our AI Viral Hook Generator—the ultimate tool for creating scroll-stopping content.

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