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Dive into a collection of past posts and rediscover timeless content.

Growth Plays

Why Your Content Isn’t Working (and What to Do About It)

Jul 15, 2025

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14 min read

Why Your Content Isn’t Working (and What to Do About It)

Your CAC Just Hit $247. Again.

Matthew Berman
Matthew Berman

Founder Plays

How To Convert Users With $0 Ad Spend

Jul 8, 2025

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13 min read

How To Convert Users With $0 Ad Spend

HubSpot built a $35B empire giving away tools for free.

Matthew Berman
Matthew Berman

Founder Plays

+1

I Replaced $2,000 Tools for Free (Steal It)

Jul 1, 2025

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10 min read

I Replaced $2,000 Tools for Free (Steal It)

My $0 Solution Beats Social Listening Platforms

Matthew Berman
Matthew Berman

AI Plays

Use This AI Workflow To Read Your Customers' Minds (Scrapes Reddit, TikTok & Reviews)

Jun 24, 2025

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13 min read

Use This AI Workflow To Read Your Customers' Minds (Scrapes Reddit, TikTok & Reviews)

Matthew Berman
Matthew Berman

AI Plays

How I Went Viral by Letting My AI Browser Work for Me

Jun 17, 2025

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15 min read

How I Went Viral by Letting My AI Browser Work for Me

How letting my AI browser run the show unlocked 466,000 viral views

Matthew Berman
Matthew Berman

Growth Plays

The TikTok Commerce Blueprint (Steal This)

Jun 10, 2025

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10 min read

The TikTok Commerce Blueprint (Steal This)

The B2C + B2B Blitz playbook that's driving real GMV

Matthew Berman
Matthew Berman

Founder Plays

Google's 10-year winning streak just ended

Jun 3, 2025

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12 min read

Google's 10-year winning streak just ended

The $300 billion trap that's about to reshape how every person on Earth finds info

Matthew Berman
Matthew Berman

AI Plays

+1

It’s the biggest shift since mobile

May 27, 2025

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10 min read

It’s the biggest shift since mobile

Soon you’ll have one customer, and it won’t be human.

Matthew Berman
Matthew Berman

Growth Plays

SEO is Dead (Again)

May 20, 2025

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11 min read

SEO is Dead (Again)

The rise of answer engines, AI memory, and the new visibility meta-game.

Matthew Berman
Matthew Berman

Founder Plays

How to Build Software in the AI Era Without Wrecking Your Startup

May 13, 2025

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9 min read

How to Build Software in the AI Era Without Wrecking Your Startup

Vibe coding is fun... until it’s not.

Matthew Berman
Matthew Berman
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Big Players

Stealing billion-dollar growth strategies so you don't have to. The exact data-driven tactics, AI tools, and marketing frameworks that scale businesses to $100M+.

My Growth Agency 👉 Emerald Digital

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